In 2025, Generation Z, born between 1997 and 2012, is transforming Gen Z work life by embracing the gig economy. Young adults are moving away from traditional 9-to-5 jobs, opting for freelance opportunities on platforms like Upwork and Fiverr.
According to a 2023 Upwork survey, 52% of Gen Z have engaged in freelance work, with 70% either freelancing or planning to. This shift reflects a desire for flexibility, allowing them to set their own schedules and prioritise mental well-being.
Stories of Flexibility and Hustle
Individuals like Sophie Riegel, a 23 year old Duke graduate, exemplify this trend. Riegel built a six-figure side hustle selling thrifted clothes online while freelancing as a personal coach, valuing the control over her time.
Similarly, Kate Brunotts, a 24-year-old freelancer, earned $57,000 in 2023 through writing and music production on Fiverr and Upwork.
“Freelancing lets me work on personal projects once I hit my income goals,” Brunotts shared.
These stories highlight how Gen Z leverages digital platforms to align work with personal passions, fostering a new approach to work-life balance.
Opportunities and Challenges
The gig economy offers significant benefits, including creative freedom and the ability to work remotely. A 2023 Upwork survey noted that flexibility and location independence are top reasons Gen Z chooses gig work. However, challenges persist. Freelancers face income instability and lack benefits like health insurance.
A 2025 X post from @theworkerslab noted that 55% of Gen Z value flexible schedules but struggle with job security. Burnout is also a concern, with 40% of Gen Z reporting constant stress, per the American Psychological Association.
A Growing Economic Force
The gig economy, valued at $556.7 billion globally in đóng 2024, is projected to reach $2.15 trillion by 2033. In the US, 38% of the workforce, 64 million people, are freelancers, with Gen Z making up 15% of this group in 2023.
By prioritising work-life balance, Gen Z is not only reshaping their own careers but also influencing broader workplace trends, pushing employers to offer hybrid schedules and mental health support.
